Cam Newton
Carolina Panthers quarterback Cam Newton lost a Dannon sponsorship after he made sexist comments during a press conference. He is pictured on Oct. 1, 2017 in Foxboro, Massachusetts Getty Images

Yogurt giant Dannon ended a sponsorship deal with NFL quarterback Cam Newton Thursday after drawing criticism for the Carolina Panthers star's sexist comments aimed at a female reporter.

During a press conference Wednesday, reporter Jourdan Rodrigue of the Charlotte Observer, asked Newton about receiver Devin Funchess’s route-running, to which he responded, "It’s funny to hear a female talk about routes."

Rodrigue explained that the quarterback’s comments weren’t funny and that asking sports questions was her job. The NFL, the Observer and the Pro Football Writers of America all denounced Newton’s comments as inappropriate.

Dannon dropped the 28-year-old just after his remarks went viral. Dannon hired Newton in 2015 as a spokesperson for its Greek yogurt brand Oikos.

"We are shocked and disheartened at the behavior and comments of Cam Newton towards Jourdan Rodrigue, which we perceive as sexist and disparaging to all women," Michael Neuwirth, senior director of external communications for Dannon, said in a statement.

"It is entirely inconsistent with our commitment to fostering equality and inclusion in every workplace. It's simply not OK to belittle anyone based on gender. We have shared our concerns with Cam and will no longer work with him."

However, the company has not dissolved its active endorsement deal with the quarterback, "nor do they have the grounds to," Newton's marketing agent, Carlos Fleming of WME/IMG, told ESPN.

Newton has an estimated net worth of $45 million, according to Celebrity Net Worth. After playing four seasons under his rookie deal with the Panthers, Newton inked a new five-year, $103.8 million extension with the team in June 2015. The deal includes $60 million guaranteed, $22.5 million in signing bonuses and $67.6 million in potential earnings over the first three years of the deal.

The Panthers drafted Newton with the first overall pick in the 2011 NFL Draft. He ultimately received $53 million from his contract over five years.

The Georgia native also has sponsorship deals with athletic wear brand Under Armour, as well as Beats headphones, Gatorade, EA Sports and L’Oreal. He has earned about $13 million annually from endorsements, which is close to his annual NFL salary, according to Forbes.

New Orleans Saints quarterback Drew Brees ($14 million) is slightly above Newton and is the only player that rakes in more endorsement money amid NFL players, according to Forbes.

PepsiCo — which owns Gatorade, called Newton's comments "objectionable and disrespectful to all women and they do not reflect the values of our brand."

"Gatorade fully supports women who compete in, report on, coach for, or play any role in sport — on or off the field," PepsiCo said in the statement.