amazon prime day
Amazon offers deals to consumers for Prime Day. Amazon

Amazon is holding its third-annual Prime Day today, and you still have a few hours until the deals are over. The self-proclaimed holiday will end at 3 a.m. EST (12 a.m. PST), on July 12.

Amazon has deals on its devices, including discounts on Alexa-powered gadgets, e-readers and Fire tablets.

Read: Amazon Prime Day 2017: Honor 8 And Other Huawei Device Discounts

Here are some deals:

The Echo Dot is on sale for $34.99, and the Amazon Echo is priced at $89.99, half off its original $179.99 price.

Amazon is selling its Fire 7 tablet starting at $29.99, while its Fire HD 8 version is on sale for $49.99.

The Kindle is available at $49.99, while the Paperwhite model is available for $89.99, down from $119.99.

If you’re into drones, Amazon has deals on some of them too, which we listed here.

Alexa Deals On Prime Day + Alexa Stats

Amazon previously announced exclusive deals for Alexa Prime users. The online retailer is offering a $10 new customer credit for those who use Alexa to order select items on Prime Day. Amazon is also offering a $20 discount Prime memberships when signing up using Alexa. Telling the virtual assistant: “Alexa, sign me up for Prime,” will allow users to sign up for the one-year membership for $79.

Read: Here's How To Get Alexa To Tell You When Your Amazon Package Is On It's Way

The offer could entice customers to buy using the virtual assistant, since Alexa users are already used to making purchases using voice-command.

In a survey of 500 Alexa users in the United States, conducted last week by LivePerson, 70.6 percent of Alexa owners said they were Amazon Prime members and 63 percent said they planned to shop on Prime Day.

The survey found 70 percent of respondents said they have previously made a purchase on Amazon using Alexa at least once. Nearly 46 percent of Alexa users were repeat shoppers.

After making a purchase, 77 percent said they double checked the order on the website or app, pointing to lingering skepticism over the voice assistant.

However, only 11 percent of Alexa users said they didn’t trust the virtual assistant to make purchases. Consumers said they found it easier to order on the app, 41 percent, while nearly 34 percent said they just weren’t comfortable making voice orders. Although some are skeptical about shopping with Alexa, an overwhelming majority of the respondents, 90 percent, said voice-command purchases will be mainstream within the next five years.

So what will Alexa users most likely buy on Prime Day? Probably electronics, home goods, and groceries, given that Alexa owners said they most often bought those goods from the online retailer using the voice assistant.

If you participate in Prime Day and have an Alexa-powered device, you now you can get the voice assistant to tell you when your Amazon package is on its way. You can find instructions on how to turn the feature on here.