Amazon Prime Day saw plenty of memes. In this photo, An Amazon Echo device is displayed at the Ford booth at CES 2017 at the Las Vegas Convention Center on January 5, 2017 in Las Vegas, Nevada. Photo by David Becker/Getty Images

Amazon Prime Day is fully in motion, with deals and serious discounts across most of its major categories. Tech, clothing, and home offerings of every imaginable variety are up for grabs at significantly lower prices. But because Twitter is a boundless platform for commentary and discourse, many took to the social platform to share memes, deals and grievances with no shortage of hilarity.

Read: Amazon Prime Day Offers, Expectations For Company Holiday

For the uninitiated, Prime Day describes Amazon’s annual event that markets its wares at significantly lower prices. The event is especially attractive to shoppers looking to purchase tech — think Black Friday but in July. International Business Times previously anticipated some of this year’s hottest sells, but the real action appeared to be happening in the discourse around the annual event.

The event proved to yield its fair share of memes.

Twitter users and companies took to Twitter to blast their deals and finds — with some oddities creeping into the fray.

But others used Twitter to bemoan the event’s offerings.

According to Market Watch, Amazon’s own smart home device, the Echo, was the site’s best-selling item at $89.99, or 50 percent off its usual price. Its Amazon cousin, the Echo Dot, also led in sales at a discounted price of $34.99. The Street reported that the Alexa-capable Fire 7 Tablet was also selling fast at $29.99, or $20 cheaper than its normal price tag.

Read: These 5 Product Categories Will See Major Price Cuts On Amazon Prime Day

“Our members love Prime Day and we have been thrilled by the response over the last two years. It is inspiring us to make it even better this year for Prime members," Amazon Prime Vice President Greg Greeley in a statement. “Every part of our business is working to deliver more deals for a record number of shoppers. This year’s Prime Day is too big for 24 hours — so we’re giving Prime members 30 hours to shop!”