Boxes of Kellogg's Frosted Flakes cereal are seen displayed inside a Wal-Mart store in Rolling Meadows, Illinois. Getty Images

Looking for a dinner alternative? Kellogg's will actually pay five lucky people $5,000 if they serve up breakfast instead.

Yes, the company is paying people to serve cereal for dinner, giving them a chance to win $5,000 and year's supply of cereals, including Kellogg's Frosted Flakes, Froot Loops, and Frosted Mini-Wheats.

For the next five weeks through Sept. 26, Kellogg's will select one participant who shares a photo on Instagram of their family enjoying their favorite Kellogg's cereal for dinner, using the hashtag.

Kellogg's announced the giveaway on its Instagram account, posting: "Dinner is served! Turn that weekly dinner dread into cereal for dinner instead!"

Winners will be randomly selected, and the entry pool will restart fresh each week, meaning no entries will be rolled over.

To enter, participants must be legal residents of the U.S. and at least 18 years old at the time of entry. Limit one entry per person per day.