Amazon Inc. has announced that 2011's  Black Friday was the best ever for the Kindle family, as the Kindle Fire remained the bestselling product since its introduction eight weeks ago.

Black Friday was the best ever for the Kindle family - customers purchased 4X as many Kindle devices as they did last Black Friday - and last year was a great year, said Dave Limp, Vice President, Amazon Kindle. The company expects this trend to continue on Cyber Monday and through the holiday shopping season.

Kindle Fire offers more than 18 million movies, TV shows, songs, books, magazines, apps and games, such as Netflix, Hulu, Pandora and Angry Birds. It also offers free storage of Amazon digital content on the Amazon Cloud, Whispersync for books and movies, a 14.6 ounce design, a vibrant, color touch screen, a powerful dual-core processor and Amazon Silk, the company's new web browser that uses the computing speed and power of the Amazon Web Services cloud.

The Kindle family - the $79 Kindle, $99 Kindle Touch, $149 Kindle Touch 3G and the $199 Kindle Fire - is available at www.amazon.com/kindle and at over 16,000 retail locations throughout the United States.

Although the Kindle Fire has a smaller screen and fewer apps compared to the Apple iPad, its attractive low price is expected to appeal to customers on a budget, according to Dow Jones. Apart from the iPad, the Kindle Fire is also competing with Barnes & Noble Inc.'s (BKS) new low-price Nook Tablet.

In recent premarket trading, Seattle-based Amazon's shares were up 3.9 percent at $189.50.