If you’re on the fence about ditching your Android device for an iPhone, Apple has one more incentive to sway your decision. On Monday, the company expanded its trade-in program to now take competitors’ phones in exchange for credit toward a new iPhone.
Select Android, Windows Phone and BlackBerry smartphones will be accepted by Apple stores for credit toward the purchase of an iPhone 5C, 5S, 6 or 6 Plus, according to 9to5Mac. It echoes an Apple program launched in 2013 aimed at getting users to upgrade to the latest iPhone. Apple also uses its recycling and trade-in program to accept iPads, Macs and, more recently, PCs.
The new trade-in program will be available both online and in-store and accepts devices from Samsung, HTC, LG, Microsoft’s Nokia and BlackBerry.
The move is one of many that Apple has taken in recent months to boost sales while making it easier for users of other devices to switch sides. Last year, Apple also released a thorough guide to move data from Android devices to the iPhone to help the transition of users new to the company’s smartphones.
“We had the highest number of customers new to iPhone last quarter [vs.] any prior launch,” Apple CEO Tim Cook said during the company’s January earnings call. “The current iPhone lineup experienced the highest Android switcher rate in any of the last three launches in the three previous years.”
For now, the iPhone trade-in program is limited to the U.S., U.K., Canada, France, Germany and Italy. But Apple is exploring the expansion of the program in other countries, including China.