Want to buy the Apple Watch sport or the stainless steel Watch? Get in line. But if you’re eyeing the 18-karat gold Edition Watch, you can step right up for some premium service.
Visitors to the Apple Store looking to purchase the Edition Apple Watch, which starts at $10,000, will be given extra special attention with white glove treatment from start to finish, according to sources speaking to 9to5Mac. While most customers interested in Apple's new wearables will have to make a reservation and wait in line, Edition purchasers will get priority access to employees and try-on sessions.
The full purchasing experience is expected to last about one hour, with Edition customers guided by a specially trained Apple Store expert -- an employee dedicated to serving high-end shoppers. At least 30 minutes will be allocated just for the try-on process, at a dedicated station complete with stool and try-on mat similar to those found in jewelry stores.
During the session, customers will be able to look at two Edition models at a time. But if they want to look at the stainless steel and aluminum Apple Watch as well, those can be brought over by an Apple Store employee. Once customers decide to purchase the watch, it can be set up in-store or through video chat with an Apple Store online employee. Edition buyers will have the additional perks of a dedicated Contact Center Edition team for telephone setup and two years of AppleCare support.
While Edition models will initially be limited to select Apple Stores -- likely flagship stores -- the company may allow customers to order the Edition to be shipped by courier to their preferred store, sources speaking to 9to5Mac noted.
Customers interested in the Apple Watch or Apple Watch Sport -- which start at $549 and $349 respectively -- will still have to make reservations to try them on starting April 10. But unlike with the Edition, those customers will be given 15-minute slots for the try-on appointment. Walk-ins may be taken for a try-on session in the lead-up to the April 24 launch, but sales of the Watch will be initially limited to those who have made reservations, according to MacRumors.