Over 11 million Apple customers have signed up for Apple Music as of month after its launch. "We're thrilled with the numbers so far," Apple senior vp of Internet and software, Eddy Cue, told USA Today.
The number of actual users may be higher, since 2 million of the subscriptions come from customers who opted for the $14.99 family plan, which allows six people in a household to share the subscription. But for now, no customers are actually paying for Apple's music-streaming subscription service. During the service's June launch, Apple offered customers a three-month free trial, so the first people who signed up won’t start shelling out cash until September.
The question is whether Apple can keep those subscribers and grow its base once the free trial is over. Its numbers are nothing to scoff at. By comparison, 9-year-old Spotify boasts 20 million paid subscribers -- double the amount it had last year -- and 75 million overall active users.
But Apple Music isn’t without its kinks. In the weeks after launch, users discovered a number of bugs, such as deleted music libraries, server errors and more.
So iTunes 12.2 managed to remove 6500 songs from my iCloud Music Library which is fun and not at all infuriating
— Alex Hern (@alexhern) July 1, 2015
Apple Music bug? I reset my artists, selected only Classic Rock. Went to For You, first 6 lines of artists are Hip Hop. How does that work?
— Stu Duncan (@studuncan) July 7, 2015
Apple says it's alreay on the case. “We're aware that some users have experienced some issues, and we hate letting them down, but we're releasing updates as fast as we can to address those issues,” Cue told USA Today.