Apple’s iPhone 6 wasn’t the only star of the Apple Inc.'s (NASDAQ:AAPL) highly-anticipated keynote Tuesday. The company’s newest smartphone model is now sharing the spotlight with a man being deemed by the Web as “Scarf Guy.” The speaker, identified but not confirmed to be Tommy Krul of Super Evil Megacorp, has since gained worldwide recognition for his decision to sport a purple infinity scarf paired with a button-down shirt onstage at the phone’s launch. The fashion accessory has resulted in a outpouring of comments from Apple fans, the trending hashtag #scarfguy and one parody Twitter account that already had 590 followers and counting late Tuesday afternoon. Here is how the world is reacting to the internet’s newest (fashion) star:
All I know is the iPhone guy is really setting back the infinity scarf. pic.twitter.com/tbu2gQRgPq
— Tepid Participation (@TepidP) September 9, 2014
Skip the phone, I want to know where this guy got that incredible scarf ensemble pic.twitter.com/37FQyZjKWu
— Ryan Maue (@RyanMaue) September 9, 2014
“This is the perfect scarf to wear on stage. People are going to love this.” - that guy, this morning.
— Brandon Roeder (@brandonscott) September 9, 2014
What if that guy's scarf is the Apple wearable? Forget the wrist, it's all about the neck!
— Tanuj Parikh (@tanujparikh) September 9, 2014
— Michael Flarup (@flarup) September 9, 2014
Look at this guy's scarf! It was your moment in the sun, dude! And you blew it with that scarf! #AppleLive
— KZA (@TheKZA) September 9, 2014
Yes I'd love to appear at the keynote! [gets a bob haircut] [stops into Ann Taylor Loft to buy scarf] pic.twitter.com/z0uvmSiqRC
— Michelle Markowitz (@michmarkowitz) September 9, 2014
— Carolyn Watson (@ruby2sday13) September 9, 2014
Appearing at an Apple event was not going to stop him wearing his new scarf pic.twitter.com/oZSrvzhX4F
— Mic Wright. (@brokenbottleboy) September 9, 2014
Some are speculating that Scarf Guy confused the Apple event with New York Fashion Week.
The Apple scarf guy secretly wants to be a model.
— Allie Walker (@NYC_Allie) September 9, 2014
That guy wearing a scarf is wishing he was at fashion week. #applelive
— Shelby White (@ShelbyWhite) September 9, 2014
Nonetheless, Scarf Guy has already inspired a few Halloween costumes.
Dibs on a Scarf guy Halloween costume. #AppleLive
— c e l e s t e (@celesteballard) September 9, 2014
"Apple scarf guy" is my next halloween costume #AppleLive
— _Zach McArtor (@zmcartor) September 9, 2014
So everyone is going to be the scarf guy for Halloween.
— Max Ehrlich (@MaxEhrlich) September 9, 2014