We’re about to hear more regarding what Apple Inc. has up its sleeves for 2015. The company emailed invitations Thursday that said "spring forward" to an event on March 9 at San Francisco's Yerba Buena Center for the Arts, where Apple is expected to reveal more specific details about Apple Watch, particularly when it will appear in stores.
Apple has been vague about when the Apple Watch will actually go on sale -- except to say sometime in April. The Apple Watch, the first new product category from Apple under Tim Cook’s tenure as CEO, was first unveiled during its iPhone 6 event in September. The company revealed some details of the watch at the event but has since remained quiet regarding a lot of the Apple Watch’s specifics, particularly battery life and full pricing options.
Rumors have pointed to the Apple Watch battery lasting 19 hours with a mix of active and passive use. And though Apple has said the watch will be priced starting at $349, some estimates have the 18-karat gold Watch Edition model costing over $5,000.
Apple’s March event follows a record-breaking holiday quarter for Apple, which brought in $18 billion in profit on $74.6 billion in revenue. Much of that was driven by strong sales of its latest iPhones, of which it sold 74.5 million units.
In addition to the Apple Watch, it’s possible that the company may have some other products lined up for the event, including a redesigned 12-inch Macbook Air as well as refreshed 11- and 13-inch models.
Apple’s event kicks off at 10 a.m. PDT/1 p.m. EDT on March 9, a day after daylight saving time comes into effect. Apple will also livestream the event from its website, which can be viewed through a Safari browser or an Apple TV.