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If former Delaware U.S. Senate candidate Christine O'Donnell is trying to create a stir for her new book "Troublemaker" by walking off the Piers Morgan show and accusing the CNN host of sexism the next day -- it isn't working.
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In the first week, sales of O'Donnell's new book are slow, despite the publicity from her set walk-off and ensuing comments.
O'Donnell stormed off Morgan's show on Wednesday after she became upset when he asked for her views on abstinence and gay marriage. In the early hours following her walk out, O'Donnell's new book from St. Martin's press -- "Troublemaker: Let's Do What It Takes to Make America Great Again" -- was ranked 2,228 on Amazon's bestseller list.
Since then, however, sales have slowed.
On Thursday, O'Donnell said during an interview that her appearance on the Piers Morgan show took a "decidedly creepy turn" when he asked her about comments she had previously made about sex.
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"Can you imagine if he was sitting there asking Bill Clinton, you know, 'Do you still hang around with interns? Still like cigars?'" she said, reportedly laughing. "It was inappropriate."
But while she's still making news headlines, her book, released on Tuesday, isn't selling any better. Friday morning, Troublemaker was ranked 3,105 on Amazon's Bestsellers Rank, a drop from the previous day when news broke that she had walked off Morgan's show.
TROUBLEMAKER SALES SLOW
Readers have given her book a two star out of a possible five star rating in 27 reviews at Amazon.
"Christine is merely a self promoting individual who looks attractive, speaks pretty well, but has no real intellect," wrote one reviewer on Amazon.
Since the book, priced at $25.99 in hardcover, was just released, full-week numbers aren't yet available from Nielsen Bookscan, which tracks industry sales at most bookstores. But numbers from inventory at Ingram, the largest wholesaler to bookstores, indicate that O'Donnell's book is barely selling at all.
On Monday, Ingram's four warehouses spread across the country had 925 units in total on hand -- the most being 429 at the company's Pennsylvania warehouse. By Friday morning, almost two days after the publicity, Ingram warehouses still had a total of 895 on hand.
The Ingram warehouse number is typically an indicator of book demand since many independent stores and even some chain stores order initial stock from the company, and also reorder books with high demand from Ingram. But the most demand for O'Donnell's book from one region this week was 11 units from Ingram's Indiana warehouse.
Also, a hardcover book ranked in the number 3,000 range of Amazon bestsellers often sells 100 or fewer copies per day.
