AT&T has officially announced DirecTV Now as its new streaming TV service at an event held in New York City. DirecTV Now, which is launching Nov. 30, was first announced earlier this year.

Most of the details about DirecTV Now have been reported, including the price of $35 per month, a lineup of more than 100 channels, and the ability to add on premium networks like HBO and Starz.

“It’s really important to understand, this is the foundation for how we’re going to do things in the future,” said AT&T Entertainment CEO John Stankey. “For the first time in our history, we have control of our full stack.”

DirecTV is entering a crowded market for streaming services, where it will compete with Dish’s Sling TV, Sony’s PlayStation Vue and Hulu’s new TV service. To bring in new customers, all companies are trying to sell their different packages, channel lineups and new cloud DVR features. Just today, SlingTV announced its cloud DVR that lets consumers record their favorite TV shows and movies.

DirecTV Now will offer access to most major broadcast networks except CBS, and cable networks, except Showtime. DirecTV Now’s channel lineup with include major networks thanks to deals with 21st Century Fox; Walt Disney; and Time Warner which has been acquired.

Thanks to the Time Warner merger, AT&T has access to HBO, CNN, TBS, TNT, Cartoon Network, the Warner Bros. film studio and DC comics franchises It also has rights to the NBA, March Madness and MLB.  

One of the biggest highlights of DirecTV Now is that AT&T subscribers can stream from the service to their smartphones and tablets without using their wireless data plans.

AT&T is looking to bring in new subscribers by offering free streaming players to those who sign up for their plans. If you sign up for a three-month plan you will get a free Apple TV, or if you sign up for a one-month plan will receive a free Amazon Fire TV Stick.