Hewlett-Packard, one of the largest producers of consumer-level printers, has thrown its hat into the 3D printing ring. CEO Meg Whitman stated that the company would outline its plans to enter the 3D printing industry in June.
The move could bring 3D printers into more homes and businesses; currently, prices for 3D printers from small manufacturing companies exceed a thousand dollars, which is a serious barrier for the average consumer. HP hasn’t said that it will announce a formal plan to undercut the market directly - there is apparently no plan to ship cheaper home 3D printers.
However, what Meg Whitman is certainly interested in is manufacturing; she has claimed that HP has found solutions for many of 3D printing’s problems, and that “the bigger market is going to be in the enterprise space.” What that signals is that Hewlett-Packard might not have their name on 3D printers sold through Best Buy anytime soon, but there’s a good chance they’ll be the company actually building them.