Comedian Jerry Seinfeld has a web series debuting this month called Comedians in Cars Getting Coffee. Seinfeld, whose TV show of the same name is considered by many to be the funniest in history, will be releasing the web show through the Sony-owned studio Crackle (formerly Grouper).
Based on the minute-long promotional video, Comedians in Cars Getting Coffee appears to be just that, a combination of the Sein-man's two best-known loves. Guests in the short video include Ricky Gervais, Larry David and more than one beautiful vintage automobile.
For comedy fans, even the simple premise of a fisheye camera view on the dashboard will be reason enough to tune in. Comedy podcasts have been booming over the past year or so, led by Marc Maron's WTF interview show and The Nerdist network of funny talk.
Comedy Bang Bang is a podcast that recently started airing as a TV show on IFC, with WTF soon to follow. The free-form talk shows have proven to be creative havens for comedians frustrated with the politics of Hollywood, and the medium is becoming a launchpad for personalities trying to be heard in a world where everyone seems to be shouting.
Each podcast appeals to certain niche audiences and while there is some overlap, most fans stick to following just a few. What matters, though, is that they've enabled comics with real chops to market themselves to an audience that otherwise probably wouldn't have discovered them.
The same goes for YouTube. Singers have found bands because of the rendition of a certain song. The potential for notoriety on social media is starting to pay dividends for those with talent.
Jerry Seinfeld is hardly a celebrity that needs more fame, and his transition to the Internet is evidence that online entertainment is quickly catching up to our TV habits. If a comic with his stature deems web videos good enough, why shouldn't anyone else?
Seinfeld has never been the most experimental comedian, but this project is reminiscent of something his contemporary Louis CK might try. Louie has an almost surreal bent at times and is written, directed, and stars CK. He's also rumored to be a guest on Seinfeld's show too, by the way.
Comedians in Cars Getting Coffee premieres on July 19 at 9 p.m. EDT at the website of the same name.