The Galaxy Note 7 has been a tragic chapter in Samsung's history, and the tech giant is now struggling to retain customer loyalty.
On Thursday, the company announced it will offer Note 7 customers $100 in credit on top of their full refund for the handset, if they buy another Samsung device. However, if customers decide to switch to other companies' handsets, the company will still give them a $25 bill credit.
“We appreciate the patience of our consumers, carrier and retail partners for carrying the burden during these challenging times. We are committed to doing everything we can to make this right,” Tim Baxter, president and chief operating officer, Samsung Electronics America, said in a press release issued in New Jersey on Thursday.
“Customers’ safety remains a top priority and we ask consumers with an original or replacement Galaxy Note7 to power down and take advantage of the remedies available,” Baxter added.
Samsung’s two-pronged strategy is aimed at getting exploding Note 7 handsets out of circulation and trying to repair lost reputation. The offer, should troubled customers go for it, will help Samsung minimize the revenue hit from the Note 7 scandal.
Whether Samsung’s flagship — the Galaxy S7 — is a good replacement for the Note 7 is debatable since it does not offer the stylus functionality. Customers who still want to stick with the Note series can get the Note 5, which is still available with AT&T, Target, Amazon, US Cellular, Verizon and T-mobile.
The company’s previous attempt at salvaging Note 7 by offering replacements failed when even the replacement devices caught fire.