Investment firm Wedbush Morgan said it has performed an analysis on the two next-generation gaming consoles from Sony and Microsoft, and has estimated the launch prices for the PS4 and Xbox One. The firm believes the PS4 will cost $349 at launch, while the Xbox One will run consumers $399 upon release.

If true, the prices of the PS4 and Xbox One would be significantly cheaper than the launch prices of the PS3 and the Xbox 360. The PlayStation 3 carried an initial price tag of $599, while the Xbox 360 was offered in two versions that retailed for $399 and $299 upon release. Frankly, we were expecting the prices of both consoles to be in the $400 to $600 range. If these rates prove to be accurate, then we suspect that gamers will applaud wildly.

It's possible that both Sony and Microsoft are taking an Amazon-like approach, offering hardware at relatively low prices and focusing on releasing a steady stream of content (in our case, DLCs) in order to make a profit.

What do you think of these prices? Are these lower than you expected them to be? Would these prices increase your likelihood of buying either a PS4 or Xbox One? Sound off in the comments below.