Samsung’s next-generation Galaxy S smartphone may mark a crucial step for mobile technology -- it could be the world’s first handset to boast a bendable display.

The Korea-based electronics manufacturer has been experimenting with flexible displays for quite some time now, and an analyst said this technology could appear in one of Samsung’s next Galaxy S handsets.

“Eventually, they’ll have unbreakable and flexible displays,” Mark Newman, an analyst at Stanford Bernstein in Hong Kong said to Reuters. “Either the Galaxy S IV or the Galaxy SV will have unbreakable and even possibly flexible and foldable displays by 2014. That’s going to be a game-changer.”

The Galaxy S4, which has been codenamed “Project J” after Samsung’s mobile chief JK Shin, is rumored for a release date as early as April. As the mobile arms race continues to progress and smartphones begin to feature increasingly similar form factors, a feature such as flexible display could be a major selling point. Samsung’s Galaxy line is currently competing with Apple’s iPhone brand to dominate a $200 billion plus smartphone market.

In addition to sporting a display that could be flexible and unbreakable, Samsung’s next Galaxy S iteration is expected to come with a larger screen and a 13 mega-pixel camera. This new and improved camera will allegedly come packed with 441 pixels per inch (ppi), which is a drastic difference from the Galaxy S3’s 306 ppi and the 236 ppi found in Apple’s iPhone 5.

Analysts have predicted that this highly speculated powerhouse from Samsung would launch less than a year after the company’s widely successful Galaxy S3.

“Looking to the first half of 2013, we see evidence of Samsung likely accelerating the release of the Galaxy S IV- compared with May (this year) for the Galaxy S III,” USB analyst Nicolas Gaudois said to Reuters. “We believe preparations for volume manufacturing of unbreakable plastic substrate displays continue. All in all, we could see a strong products push in the high-end in the first half, followed by other releases.”

Samsung has not offered comment on the matter, but Thomson Reuters StarMine has ranked both Gaudois and Newman as 5-star analysts for their recommendations on Samsung.

Implementing flexible displays into its flagship products would also give Samsung an edge in terms of upholding innovation in the industry. The company will be returning to court on Thursday for the next installment in its ongoing legal patent debacle with Apple. Samsung is attempting to overturn a verdict that would force the company to pay Apple $1 billion for patent infringement.

This news about Samsung possibly including flexible display technology in its Galaxy S3 successor comes just after a brand new processor appeared in the company’s source control system. This further fueled rumors that Samsung would incorporate a quad-core Exynos processor based on the Cortex-A15 chipset in its next-generation handset.

Other than various demos and promotional videos, Samsung has revealed little information about its flexible display technology. Check out the video below to get a glimpse of what a future with transparent, bendable screens would be like.