Apple TV owners aren't the only ones who will be able to enjoy Showtime's new stand-alone streaming service. The CBS-owned premium cable channel announced on Monday that the service will also be made available on Roku devices and Sony's Playstation Vue at the same time it debuts on Apple. 

Showtime, the simply titled new service, will launch ahead of the July 12 season premieres of Showtime's "Masters of Sex" and "Ray Donovan." Unlike HBO's own stand-alone service, available only through Apple devices, Showtime is not exclusive to any one provider, which will probably help it reacher a wider audience. 

"We are thrilled that Roku and Sony have come on board for our launch in early July," Matthew C. Blank, chairman and CEO of Showtime Networks, said in a press release announcing the new partnership. "Both platforms have distinct and loyal audiences and together they will build on our service and greatly expand the number of homes that will access to the SHOWTIME service over the internet. This is fundamental to Showtime's strategy of putting the choice in the hands of the consumers regarding how, when and on what unique devices they watch our programming." 

Both Sony Network Entertainment International and Roku expressed their excitement over the new venture in a press release. "We can't think of a better partner with whom we can begin to extend our revolutionary television experience to a nationwide audience," Dwayne Benefield, vice president and head of Playstation Vue at Sony Network Entertainment, said. 

As with Apple devices, the service is being offered for $10.99 a month on both Roku devices and Playstation Vue. However, Roku users who sign up in July will be offered a 30-day free trial subscription. Through the new service, from whichever device it is accessed, viewers will receive the live broadcasts of the East Coast and West Coast feeds, as well as unlimited on-demand access to all of Showtime's original programming, movies, documentaries and sports programming.