Snapchat has deleted its official Facebook page and VentureBeat reports the primary reason is the lack of activity on the social networking site. Prior to being deleted, the official Snapchat page had 6.5 million “likes” with posts spread out over months. The last public post was somewhere between Aug. to Nov. of 2013.
In comparison, Snapchat’s Twitter profile remains active despite only having 1.58 million followers. That said, the account appears to be far more active than brand’s Facebook page. According to VentureBeat, which cites a source close to the company, the team at Snapchat forgot they had a Facebook page and opted against reviving it.
Facebook and Snapchat do have some competitive history, as Facebook failed to acquire Snapchat after making a $3 billion offer in 2013. Since then, Snapchat has grown significantly with most recent estimates tallying the platform to having 150 million active users.
Snapchat has also introduced a handful of successful features—geofilters, face swaps and puppy filters, Live stories that disappear after 24 hours, and daily news stories from major media outlets—and Facebook has taken active steps to imitate several of these ideas. In March, Facebook purchased an iOS app called Masquerade that uses facial recognition to create filters and later in the summer, it was announced that Facebook Live would support the Belarus-based app. More recently, Facebook-owned Instagram rolled out a “Stories” feature, which is heavily reminiscent of the Snapchat feature of the same name.
Snapchat has yet to comment on the matter, leaving the real reason (inactivity, feud or something else?) open to speculation.