After steadily losing contact-based subscribers for two years, T-Mobile announced changes to its contractual plan options on its website Sunday.
T-Mobile is now focusing on selling phones on installment plans in contrast to their heavy-hitting competitors such as Verizon Wireless and AT&T, the AP reported Tuesday.
The number-four rated cellphone company has historically done well selling prepaid cellphone plans but struggled for monetary gain due to the plans' low monthly fees.
The company said plan changes no longer require customers to sign a contract with the provider and ultimately save consumers money by offering an option that will allow subscribers to pay off the cost of the phone in monthly increments over two years.
T-Mobile subscribers were previously subjected to paying full price for phones with lower monthly fees; fixed priced options are now available. Customers can now get unlimited calling and texting with the option to add in 500MB data plans at $50 a month with prices peaking at $70 a month for unlimited data.
Fans of the provider addressed their desire to switch to T-Mobile after their historical contract change.
“No contracts?? At all?? Tmobile might be winning right now [sic],” said Twitter user Chet Skeegan.
“If T-Mobile ditches contracts, I might have to make that move,” said Montana Max.
T-Mobile is also causing a stir as rumors that T-Mobile’s CEO John Legere will announce the possible launch of an iPhone for the provider when the company unveils the particulars behind their contact changes Tuesday in New York.
Last week T-Mobile joined other top providers in releasing the latest Blackberry model, Blackberry Z10. The phone is currently retailing for $99.99, or $18 per month for 24 months. Before the plan changes, the Z10 retailed for $249.99 with a two-year contract.