Twitter Steps Up Its E-Commerce Game With New Product Pages And Influencer Collections

Following the unveiling of Twitter's upcoming Project Lightning, the social network was at it again Friday announcing it has begun testing new dedicated product pages and collections that will make it easier for users to browse and shop for products on Twitter.

Now when users come across certain items on Twitter (TWTR), they'll be able to tap on the product to open a page where they'll see more information about the item along with pictures, videos and more. In some cases, they'll also be able to purchase the product by using the Twitter buy button that the company has been testing since last year.

The product page experience is smooth when accessed via Twitter's mobile app, but it's fairly obnoxious on the Web as it will open a new browser tab whenever you click anything. You can see what these pages will look like on the iPhone in the image at the bottom of this post.

Besides product pages, Twitter is also rolling out influencer collections, which are pages of products curated by celebrities like Demi Lovato and Reese Witherspoon, companies like Nike and Target or TV shows like Game of Thrones and The Ellen Show. On these pages you'll find products you might want to buy along with photos, descriptions and links to where you can purchase.

You can see these collections by visiting a participating influencer's account and tapping on "Shop Collection" or "Browse Collection." You can find the full list of accounts that are participating in Twitter's influencer collections experiment on this page.