Inc. (NASDAQ:AMZN) unveiled its Fire Phone on Wednesday, giving a crowd of journalists and Amazon customers in Seattle a first look at its new 3D smartphone, which aims to integrate the Amazon Prime ecosystem with the mobile smartphone market.

While a select few people saw the Fire Phone in person, those who didn’t get an invitation to Amazon's launch event had to scour the Web to find any information about the new smartphone. That's because there was no live stream video available for public viewing during the Fire Phone presentation.

However, Amazon recorded the entire Fire Phone launch event, giving viewers a detailed look at the Fire Phone’s highlights, including Dynamic Perspective 3D technology and the Firefly object recognition feature.

Watch the Amazon Fire Phone 90-minute unveiling event in the video above.

The Amazon Fire Phone is currently available for preorder at, starting at $199 with an AT&T contract and at $649 without a service plan for the 32GB model. The Fire Phone will go on sale to the general public on July 25.