Online shopping giant Amazon is branching out into new ways to get you to visit their site. Like any of us needed any other reason to go to Amazon --  you can pretty much pick up anything you want there, in some cases quite literally.

The Amazon Fresh portion of the business is stepping up its game by making grocery delivery and shopping extremely easy for some people. Amazon Prime members will now be allowed to use the Amazon Fresh portion of the website for free, meaning it is included in the price of your Prime membership. The service now costs $14.99 a month.

If you live in one of the lucky Prime subscribers in 2,000 U.S. cities, you can do all of your grocery shopping online, and somebody will deliver it to your door within an hour or two, saving you a trip to the store and the time.

You can even pick a specific time slot that you would like the groceries delivered to your home. The website does offer the ability to request doorstep delivery, so you don't to be there.

Amazon Fresh has been around since 2007and is very popular, but it is sweetening the pot by making this service free to Amazon Prime subscribers in available areas. That's a savings of over $180 a year for the subscription. If you're living a busy life, this is the way to go to get your fresh food, and your household staples delivered right to your door. 

AmazonFresh An Amazon delivery truck drives in down town Los Angeles on May 13, 2014. Photo: Reuters/Mike Blake

For now though  you have to sign up for an invite and wait for it to be approved before you can utilize the service. It's safe to say that Amazon is keeping its enrollment to a minimum while it ramps up, or the company could be doing some analytics on the most popular areas for the program.