Apple Watch Reuters

The Apple Watch is ready for its close up. Victoria's Secret model Candice Swanepoel may be Self Magazine’s March cover girl, but to tech enthusiasts everywhere, the upcoming smartwatch by Apple Inc. is the star of the show, having been featured on a U.S. magazine cover for the first time.

“Aside from the I-want-to-be-Candice quality of our new March cover, notice anything else about the photo? The Apple Watch is getting a star moment, too, as Candice is the first woman to wear one on a magazine cover in the US,” said Self Magazine editor-in-chief, Joyce Chang in her March Editor’s Letter.

There have been few details available on the Apple Watch since it was announced in September. In fact, this magazine cover is essentially Apple’s first marketing play for the Apple Watch. But Apple CEO Tim Cook confirmed that the Apple Watch will ship in April; at that time the device will sell for $349. However, an 18-karat gold Apple Watch Edition could sell for as much as $5,000.

So far, Apple has portrayed the smartwatch as more luxury, high-end and fashion, but this one of the first times anxious consumers are seeing the Apple Watch as a sporty device. Swanepoel wears an Apple Watch Sport model, featuring a white fluoroelastomer band.

The March issue of Self Magazine also includes and Apple Watch spread, which delves into the fitness based features of the smartwatch such as its accelerometer, heart rate sensor, GPS. The Apple Watch also connects to WiFi through the iPhone.

In addition to the Sport version, the Apple Watch will be available in three different collections, with different bands and watch faces. The Apple Watch will come in two sizes, 38mm and 42mm.