Apple watch
Apple Watch Series 5 will focus more on function than aesthetics. Pictured: General view of the Apple Watch during the Apple Covent Garden re-opening and iPhone XR launch at Apple store, Covent Garden on October 26, 2018 in London, England. Stuart C. Wilson/Getty Images

The Apple Watch Series 5 is already within the radars of smartwatch enthusiasts even if the Cupertino giant is yet to make any official announcement of its release. As early as now the Apple smartwatch’s features are already making headlines and if most reports are true, then it seems that the company is aiming to position its product more as a health device than a fashion accessory.

According to a report, gone are the days when Apple actively partnered with fashion houses to promote its smartwatch as a must-have accessory. The company previously hired executives to push the smartwatch in fashion houses. These included Saint Laurent CEO Paul Deneve and Tag Heuer’s Patrick Pruniaux.

Today, most Apple Watch smartwatches have been pulled out from third-party fashion stores. Instead, the company seems to be focusing on its own merit as a health device as the Apple Watch Series 5 features are geared toward applications that can help track health-related factors like sleep and heart rate.

As IBTimes earlier reported, the watch’s ECG feature which used to be available only in the U.S., is expected to be available in other countries as well. According to Bloomberg, the new Apple Watch might also have sleep monitoring functions, a feature many have been waiting for since the tech giant bought Beddit a few years ago.

Beddit is known for manufacturing sleep tracking devices and some believe that the company is in the works of developing a special strap that can give the Apple Watch Series 5 the mentioned sleep tracking features. The strap is expected to have built-in sensors to carry out the operation.

Reports of system upgrades on the next Apple Watch support these health applications as the smartwatch’s processor chip would make it not only faster but more powerful. Focusing on health features is an expected direction as Apple will definitely need a device that would complement future iPhone functions as well. Some analysts believe that technology should focus more on utility and function than simply going for the design.

And even without a major fashion house attached to the gadget (except Hermes which offers special straps for the smartwatch), the Apple Watch design is not too shabby. Series 4, for example, is a beauty with an almost edge-to-edge OLED design. And if rumors are true, we might just have the first round-faced Apple Watch that could give the device a more classic appeal.