Kohl’s (KSS) has kicked off the holiday shopping season by dropping its Black Friday ad in a pre-sale that starts on Friday. The pre-Black Friday sale runs through Sunday, with new deals added each day. Kohl’s promises saving on more than 100 pre-Black Friday deals in stores and online.

Kohl’s is also offering a 20 percent discount offer on qualified purchases as well as $10 Kohl’s Cash on $50 purchases. On Friday only, Kohl’s is offering $15 Kohl’s Cash for every $50 spent and additional deals on Saturday and Sunday as well.

“We know Black Friday shopping is a tradition for so many of our customers, and we’re thrilled to announce an amazing lineup of Black Friday deals and doorbusters as families begin preparing for the holiday season,” Greg Revelle, Kohl’s chief marketing officer said.

“Customers will find more deals than ever before leading up to the Black Friday shopping event, and we encourage customers to continue checking back in store and on Kohls.com for additional deals and surprise sales throughout the month,” he added.

Kohl’s stores will open at 5 p.m. on Thanksgiving Day. During the week of Black Friday, Kohl’s will be offering $15 Kohl’s Cash for every $50 spent in stores and online. The company will also be offering Black Friday Flash deals from Nov. 25 to Nov. 27 – all available for one day only. This is in addition to its doorbusters offered at 12:01 a.m. CT online and 5 p.m. local time in stores on Thanksgiving Day through 1 p.m. local time in stores and online or while supplies last.

Shares of Kohl's stock were up 1.99 percent as of 12:12 p.m. ET on Friday.

Kohl's The sign outside the Kohl's store in Westminster, Colorado, on Aug. 14, 2008. Photo: Reuters