Christina Milian
Christina Milian checked out the merchandise at the New Era D-Lab opening in Los Angeles New Era // Gratis

New Era, the official cap of the MLB, NFL and NBA, celebrated the opening of its permanent retail space, the New Era D-Lab, inside of Staples Center in downtown Los Angeles with a private cocktail party.

The new shop carries an extensive product assortment. This is a new concept store for the brand, introducing the New Era by You customization area where VIP guests designed their very own New Era cap by choosing from the hundreds of team logos, colors and fabrics in the brand’s portfolio. Celebs in attendance included Christina Milian, LA Dodgers shortstop Corey Seager, LA Dodgers third baseman Justin Turner and LA Kings goalie Jonathan Quick.

DJ Dallas Green was on hand to provide music for the opening reception, along with cocktails by Pernod.

The New Era D-Lab at LA Live is now open to the public at 1111 S. Figueroa St. in Los Angeles.

Check out more pictures from the event from the opening below.

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Christina Milian
Singer/actress Christina Milian looked stylish in an OTT ensemble, styled with Stuart Weitzman heels, at the opening of the New Era D-Lab in Los Angeles. New Era // Gratis
Christina Milian
Christina Milian (right) was spotted creating her own own custom hat at the New Era by You inside the New Era D-Lab in Los Angeles. New Era // Gratis
Corey Seager
LA Dodgers shortstop Corey Seager stopped by the New Era D-Lab in Los Angeles and appropriately rocked a New Era Dodgers hat. New Era // Gratis
Jonathan Quick
Ahead of NHL All-Star Weekend, LA Kings goalie Jonathan Quick checked out the VIP area of the New Era D-Lab in Los Angeles. New Era // Gratis
Justin Turner
Third baseman for the LA Dodgers Justin Turner turned up for the opening of the New Era D-Lab in Los Angeles. New Era // Gratis
DJ Dallas Green
DJ Dallas Green spun the beats at the opening reception of the New Era D-Lab in Los Angeles. New Era // Gratis
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