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My latest app-arition: Too many ‘App’ Platforms, Few Will Succeed

I've tried my best to embrace Spotify. Ever since news broke of its collaboration with Facebook, I've done my best to remain an active user. That's what Mark Zuckerberg wants. He envisions a world of seamless sharing on the internet. I know this because he said so at his F8 presentation, the annual Facebook developers' conference. But of course, Zuckerberg just wants more users on his company's app platform.