The companies Keurig and Realtor.com announced Saturday they would no longer advertise on Sean Hannity’s Fox News program over his controversial coverage of Alabama GOP Senate nominee Roy Moore’s alleged sexual misconduct.

Dedicated fans of the conservative host’s program immediately came to the defense of Hannity, calling for a boycott of both companies on Twitter and other social media platforms over the weekend. The coffee maker was immediately ridiculed by Hannity's loyal fans, many hoping to reduce Christmas sales of the company and other ways to "hurt their wallet." The topic #BoycottKeurig was among Sunday's top trends on Twitter. Moore has dismissed the allegations, telling Fox's Hannity that the claims made in the Washington Post article are "politically motivated."

“We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show,” Keurig announced on Friday, responding to a tweet from Angelo Carusone, the president of the left-leaning advocacy group Media Matters for America.

Moore, 70, is accused of pursuing several relationships with teenagers while he was in his 30s – allegations he has continued to deny. Speaking on The Sean Hannity Show Friday, Moore flatly told the namesake host “It never happened.” It was Moore’ first interview since The Washington Post published the explosive claims about the Republican nominee for the U.S. Senate. The most recent polls show Moore and Democratic opponent Doug Jones in a dead heat race.

Articles on Twitter began circulating mocking the coffee maker company Keurig in response to their pulling of ads from Fox News. Headlines ridiculing the popular office and home coffee makers immediately began showing up on Twitter: “Your Keurig Machine May Be Covered in Bacteria and Mold” and “Inventor of K-Cups regrets the idea,” were among the widely shared headlines hitting Twitter Sunday.

Realtor.com had also responded via Twitter to criticism of their pulling advertising during Hannity’s show.

“Thanks for bringing this to our attention,” Realtor.com wrote to a Twitter user on Friday who tweeted a clip of Hannity’s Fox News program. “We are adjusting our media buy to no longer include this show placement. – MS.”