Any business that wants to improve its customer relations and boost sales and ROI needs to make use of CRM software. But what exactly is CRM? It is short for customer relationship management software which will help your establishment or organization build better customer relationships by providing a pleasant experience. It’s an all-in-one tool that every business should have because it streamlines everything from organizing tasks to tracking sales and customer interactions. 

As with any business venture, it’s important to have the best CRM software that will help manage your business better. Introducing HubSpot, one of the best free CRM software that you can use forever without having to pay a single cent unless you want upgrades.

HubSpot CRM Review

HubSpot is a CRM software that serves as every business owner’s all-around support. It integrates all steps of the business and streamlines everything into a single platform so you'll have neat and interactive reports. You can say goodbye to the dozens of spreadsheets and glaring highlighted rows and columns. Merge every step of the process from marketing and sales to content management and customer interactions. It does all the heavy lifting so you can focus on running the business.

HubSpot CRM platform HubSpot CRM platform Photo: hubspot.com

HubSpot CRM Features

From marketing to operations, HubSpot provides numerous features that will help increase sales and keep customers coming back for more.

1. Real-time view of sales pipeline

Get a visual dashboard of real-time updates of what’s happening in sales through detailed reports on each of your sales team members’ performance, productivity, activity and results. Now you can see an up-to-the-minute view of how your team is doing and if they’re meeting their quota. Enjoy unlimited data, users and up to 1 million contacts. 

2. Easy-to-use CRM platform

In just minutes, you and your team can easily get the hang of the HubSpot CRM which is much more manageable than spreadsheets. Organize deals that have happened and are about to happen, create tasks and reminders for yourself and your team members and keep track of calls, emails, meetings and notes for accountability and convenience. Automatically add new contacts to your database from millions of existing businesses. 

3. Capture new leads

You can’t keep reusing your leads. You need to find and get new ones to grow your database. To do this you need to attract a possible clientele with a clickable landing page that will convert visitors into leads, discount opportunities, live chat and chatbots in one main platform that will organize every lead and contact for you.

4. Streamline communications

Using one universal inbox, you can manage all your messages and emails for your convenience. With HubSpot CRM, you and your entire team can view, reply, manage and assign each and every customer message across a variety of channels. Plus, it offers an accessible contact record of every customer within the inbox so you can reach out in the best way possible. 

5. Elevate productivity with free tools

Easy-to-use tools and integrations set your entire team up for success. With HubSpot’s availability for 940 integrations, you can merge existing and new technologies for free. Best of all, HubSpot syncs your data automatically to numerous popular apps to truly maximize its use. 

6. Organize your contacts

HubSpot CRM tracks every detail of your contacts and streamlines them into one main place. It lets you monitor the activity of your contacts and possible prospects on your website, manage your sales and marketing pipeline and respond to your customers in a more timely manner. 

Hubspot pricing HubSpot pricing Photo: hubspot.com

HubSpot Pricing 

HubSpot has been touted as one of the best CRM for small businesses in 2021, ultimately because it is free. However, you can get upgrades for a price by purchasing each software or “hub” for a specific aspect of your business. The HubSpot CRM is powerful and effective on its own but works best with bundles. For the entire CRM Suite, you have the option to get the Marketing Hub, Sales Hub, Service Hub, CMS Hub and the Operation Hub. See the prices for each plan here.

HubSpot CRM free tools HubSpot CRM free tools Photo: hubspot.com

Is HubSpot Worth It?

For CRM software that’s free, definitely. However, if your business needs more power, then be willing to spend to get its premium features. As a small business, the free version of the software with tools such as contact deal and task management, email tracking and engagement notifications, email templates and scheduling, document sharing, meeting scheduling, live chat and sales quotes should suffice.