H&M Launches Exclusive Red Carpet Glamour Collection (PHOTOS)

Following the release of the much anticipated Marni for H&M collection, the Swedish retail clothing brand has launched yet another exciting collection that has caused much anticipation and excitement among fashion connoisseurs globally.

H&M has created and released an exclusive collection of red-carpet looks, all made from more sustainable materials such as organic cotton and hemp as well as recycled polyester.

For fashion lovers, the red carpet has become as exciting as the catwalk, with celebrity gowns now creating their very own trends, the retail brand mentions on its Web site.

The eco-friendly Conscious Collection features the diversity of what is now possible in greener fashion, with outfits in different styles reflecting the variety of today's red carpet fashion.

The Daily Mail reported that a number of A-listers including Michelle Williams, Amanda Seyfried Viola Davis and Kristen Davis are already fans of the Exclusive Glamour line and have worn it during a number of red carpet events.

Apart from beaded maxis and pleated mini dress, the collection also includes a glamorous evening dress in creamy white organic cotton and silk bouclé at the top, with an organza plissé meringue skirt available in a limited edition of 1,000 pieces, each individually numbered.

Start the slideshow to get a glimpse of the exclusive H&M collection: