Holiday Spending Will Be At An All-Time High For 2019, Reaching $143.7 Billion

The 2019 holiday season is forecasted to hit an all-time high with record spending on both Black Friday and Cyber Monday. According to a study by Adobe Analytics, consumer spending will reach $143.7 billion from November to December, up 14.1% over 2018.

Cyber Monday will be the peak of the holiday shopping season with $9.4 billion in purchases made, followed by Black Friday at $7.5 billion, according to the study. Even Thanksgiving Day will bring in billions in sales as the study predicts that it will reach $4.4 billion in consumer purchases that day.

It may come as no surprise that consumers will make most of their purchases online, as the study indicated that this will be the first time that online spending will surpass $1 billion. The height of the online sales will occur from 7 to 11 p.m. PT on Cyber Monday in what Adobe Analytics calls the “Golden Hours of Retail,” with 30% of all purchases being made that day during those four hours.

Because 2019 has a shorter shopping period of only 22 days from Cyber Monday to Christmas, as much as almost $1 billion in revenue will be lost by retailers, many of which have shuttered stores and filed for bankruptcy as consumers turn toward online shopping instead of brick and mortar locations.

As for what consumers will be shopping for this year, Adobe Analytics expects the hottest toys to include Owleez, Blume Dolls, Candy Locks, LoL Surprise OMG Swag, Fashion Doll, and Kindi Kids while top video systems and games will include Nintendo Switch Lite, SEGA Genesis Mini, Pokeìmon Shield/Sword, Shenmue 3, Jedi Fallen Order, Death Stranding, and COD: Modern Warfare.

Other areas where consumers can save big for 2019 include appliances, sporting goods, toys, computers, TVs, and other electronics.