Dunkin’ (DNKN) is spicing up its doughnut collection with a new Spicy Ghost Pepper Donut.

The doughnut, which Dunkin’ said was created to deliver “heat with every bite,” is a riff on the classic yeast doughnut ring. It is topped with strawberry-flavored icing and has cayenne and ghost pepper infused into it. The doughnut is topped off with red-sanding sugar.

Dunkin’ said the Spicy Ghost Pepper Donut will be on the menu for a limited time at participating restaurants nationwide until December.

To make the promotion of the new doughnut even hotter, Dunkin’ is kicking off a social media campaign for the entire month of October, where people can surprise their friends with the Spicy Ghost Pepper Donut and capture their reaction to trying it. Reactions can be posted on Twitter using the hashtag #DunkinSpicySide.

Dunkin’ is also introducing the doughnut with the help of the Complex Network’s “First We Feast” series “Hot Ones” host Sean Evans. Evans will debut the Spicy Ghost Pepper Donut from Dunkin’ on an Oct. 19 episode, where he will complement the doughnut with hot sauces ranging from “sweet to scalding.”

“Halloween looks a little different this year, and so do our donuts,” Jill Nelson, vice president, Marketing Strategy at Dunkin’, said in a statement. “While our classic bakery offering has plenty of crave-worthy treats, we’re excited to show our spicy side with a donut that packs a touch of heat with something sweet and can be enjoyed any time of day.”

The Spicy Ghost Pepper Donut isn’t Dunkin’s first foray into the spicy side of doughnuts. In February coffee chain launched a doughnut filled with Franks RedHot. It was only offered for one-day at participating Miami locations.

Dunkin’ is also offering a Halloween doughnut creation with the Spider Donut. The doughnut features a classic ring style with orange icing, topped with a glazed chocolate Munchkins doughnut hole, chocolate drizzle for the spider legs, and white icing for eyes. The Spider Donut will be available for a limited time while supplies last.

Spicy Ghost Pepper Donut
Dunkin' has launched the Spicy Ghost Pepper Donut, featuring cayenne and ghost peppers. Dunkin'