Donald Trump's daughter Ivanka Trump
After Nordstrom. Neiman Marcus and TJ Maxx, now Sears and Kmart have also dropped Ivanka Trump's brand. In this photo, Donald Trump (right) shakes the hand of his daughter Ivanka (left) at an official ribbon cutting ceremony and opening news conference at the new Trump International Hotel in Washington, D.C., Oct. 26, 2016. REUTERS/Gary Cameron

Melania Trump may be the newest First Lady of the United States, but her daughter-in-law Ivanka Trump may be the real woman in charge at the White House after all the hard work she did on her father's campaign trail. From addressing the nation for the first time while introducing her dad Donald Trump at the Republican National Convention to speaking on her father’s policy plans in interviews and reasonably defending him against critics, Ivanka Trump has been a tremendous asset to her father.

Ivanka Trump, who described her father as “color blind and gender neutral” during her RNC speech, was rather successful in softening Donald Trump’s image and helping him gain appeal with voting groups that were expected to be of concern from the very start of his candidacy, including middle-class families, millennials and minorities. She was one of the biggest forces rallying up women's support for Donald Trump, telling the Sunday Times of London in July that her “father is a feminist” and that he is “a big reason I am the woman I am today.”In regards to his role as a father, Ivanka Trump was able to convey Donald Trump's hard-working, family-man image, telling spectators at the RNC that it was her dad who taught her siblings the “importance of positive values” and that he instilled a “strong ethical compass” in all five of his children.

“He showed us how to be resilient, how to deal with challenges and how to strive for excellence in all that we do. He taught us that there’s nothing that we cannot accomplish if we marry vision and passion with an enduring work ethic,” she said.

She’s also been one of the biggest influencers of Donald Trump’s approach to child-care policy and labor laws, which has been a big issue for working families. During a rally in Iowa, Trump praised his daughter for being “the one that has been pushing so hard” to make childcare affordable and accessible for everyone.

Although the 35-year-old businesswoman told Town & Country magazine that her brothers, Eric and Donald Jr., as well as herself, are running their family’s empire while their father moves forward in his political prowess, her efforts during her father’s campaign could potentially lead to a role in his cabinet. Back in August, Donald Trump named his oldest daughter as a woman he’d consider appointing to his cabinet after being pressed by reporters.

Ivanka Trump seemed to be a bit more ubiquitous than Melania Trump. While the Slovenian-born model took part in interviews and spoke at the Republican Convention, she rarely was part of any decision-making. Melania Trump is not expected to play a major role as first lady.