‘James Bond’ Pierce Brosnan Endorses ‘Pan Masala,’ Indian Fans Go Berserk On Twitter

Pierce Brosnan fans in India were shaken and stirred after their beloved (former) James Bond appeared on front-page advertisements endorsing a “pan masala” brand. Pan masala — a preparation of betel leaf with areca nut and sometimes with tobacco — is chewed for its stimulant and psychoactive effects.

In the ad, Brosnan, with the James Bond persona, is seen holding a can of “pan masala” with the tagline “Class never goes out of style.” The advert also carries the actor’s signature.

In a television commercial released Thursday, the 63-year-old Irish actor is seen flirting with women, performing 007-ish stunts and fighting villains with the pan masala can.

The ad was produced by DDB Mudra to endorse the 50-year-old pan masala brand, Pan Bahar.

After the release of print and television ads, Brosnan fans went berserk on Twitter and joked that such ads were the actor’s idea of a “retirement plan.”