Krispy Kreme announced on Monday that it will make the price of a dozen of its original glazed doughnuts the same price as the national average for a gallon of gas every Wednesday for a limited amount of time.

"While Americans deal with the rising PPG – price per gallon – of gasoline, we're lowering our PPOG – price per Original Glaze," said Chief Marketing Officer Dave Skena in the press release.

"Inflation and high gasoline prices are serious and forcing families to make tough tradeoffs. We know that despite the high gas prices people have to be out and about anyway. So, for the next several Wednesdays, we hope providing a little doughnut deflation will allow them to share some smiles during a difficult time. A dozen Original Glazed Doughnuts for the price of a gallon of gas will help our fans make midweek a little sweeter for their friends and family," Skena said.

The promotion is called the "Strategic Doughnut Reserve," and it will begin on April 13 through May 4 at participating Krispy Kreme shops nationwide.

A dozen of original glazed doughnuts costs around $10.

The national average for a gallon of gas in the U.S. was $4.11 per gallon, according to American Automobile Association.

Krispy Kreme will inform fans of the fixed price before each Wednesday by posting it on Facebook, Instagram, Twitter, and

The Charlotte, North Carolina-based company has about 1,400 locations.