Meet Benjamin Smith: The Owner of Disco Who Went into Debt to Save His Company

The biggest organ in the human body, the skin, serves as a person's primary line of defense against hazardous germs and the elements. Skin produces vitamin D, controls body temperature, and directly regulates our sensation of touch. Melanin in the skin shields us from the sun's harmful rays. Because of this organ's importance, a good skincare routine improves longevity and makes us look healthier.

However, this is determined by the quality of skin care products you use. Low-quality products can be ineffective and even harmful to your skin. Thankfully, there are tried and tested brands like Disco that you can rely on to attain smooth, glowing skin.

Disco is a premium, science-backed men's skincare brand that makes you feel comfortable in your skin. The brand is focused on helping men feel more confident in their skin. They sell quality, scientifically formulated products that focus on specific skin issues. Disco was founded by Benjamin Smith, a successful entrepreneur and thought leader in the skincare wellness industry. The Disco brand is known for its top-notch quality men's skincare products.

These products are made from the highest quality ingredients sourced from all over the world. Benjamin also works with an in-house team that includes a world-renowned dermatologist to craft products tailored to specific skin issues men face. Some of Disco's easy-to-use formulations tackle dark under-eyes, razor burn, wrinkles, acne, oily skin, and more. Additionally, the products are produced to cover different skin types.

"Our products are formulated to match the optimal pH levels of men's skin (5.5–6.5pH)," reads the Disco website.

A game changer, Disco has received much recognition for its exceptional products. Benjamin takes pride in Disco for their massive success in the few years since entering the market. The brand has also been featured in popular publications and magazines, including AskMen, GQ, Forbes, and Men's Journal. Disco's ability to identify the perfect skin care products for its market needs has seen the brand win the hearts of many. This is evident in the overwhelmingly positive feedback and reviews it has received.

A self-taught entrepreneur, Benjamin believes he shares one of the most inspiring stories from the bottom to success through a series of business hardships. Being a start-up, the biggest hurdle was funding, considering that he was also going through financial challenges on an individual level.

"Two years ago today, Disco had negative 17K in our bank account. I had over 50K in debt spread across some of my personal credit cards. We were only doing 2–3K a month in sales," Benjamin explains.

But a determined and focused entrepreneur, Benjamin has been able to pull through, and Disco is now one of the fastest-growing men's skincare brands in the country.

The Forbes 30 under 30 businessman envisions a brighter future for the business. He wants to expand Disco's operations from services to innovating new products and becoming the premier market leader in the men's skincare category. Part of his vision is to see Disco grow into a 9-figure revenue-generating machine in the coming years. Benjamin also wants to leverage his success to inspire and mentor young entrepreneurs.