Playboy mansion sold
Hugh Hefner’s Playboy mansion was sold Tuesday to the billionaire owner of Twinkies Daren Metropoulos for $100 million. REUTERS/FRED PROUSER

Hugh Hefner’s Playboy mansion was sold Tuesday to the billionaire owner of Twinkies Daren Metropoulos for $100 million. Hefner will, however, continue to reside at the 29-room mansion.

Metropoulos, a principal at Metropoulos & Co., also owns the Playboy mansion’s sister house next door in Holmby Hills, Los Angeles, which he acquired from Playboy magazine founder Hefner for $18 million in 2009.

“The Playboy Mansion is one of the most iconic properties in the world and the crown jewel of Holmby Hills and the platinum triangle,” Metropoulos said in a statement. “For the last 45 years, Mr. Hefner has imbued the estate with a rich and storied legacy. The property’s heritage is not only that of a famous address; it is a true masterpiece in design, constructed by a noted architect for a family who played an important role in the development of Los Angeles in the early 20th Century.”

News concerning the deal first surfaced in July when a Playboy Enterprises spokesman said that a deal was underway but refrained from mentioning any specifics. The property was listed six months ago at $200 million by broker Mauricio Umansky of The Agency and Gary Gold and Drew Fenton of Hilton & Hyland.

Twinkies owner now owns Playboy mansion
Daren Metropoulos, a principal at Metropoulos & Co., also owns the Playboy mansion’s sister house which he acquired from Playboy magazine founder Hugh Hefner for $18 million in 2009. DAREN METROPOULOS/HANDOUT VIA REUTERS

The mansion was built by architect Arthur Rolland Kelly in 1927 and bought by Playboy in 1971 for a little over $1 million. The mansion boasts of 12 bedrooms, a wine cellar, home theater, separate game house, gym, tennis court, a swimming pool, a grotto, a pet cemetery and an official zoo license. Metropoulos is planning on reconnecting the two estates, creating a 7.3-acre property.

“I feel fortunate and privileged to now own a one-of-a-kind piece of history and art,” he said. “I look forward to eventually rejoining the two estates and enjoying this beautiful property as my private residence for years to come.”

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