Sam Heughan
Sam Heughan attends the Vanity Fair Oscar Party at Wallis Annenberg Center for the Performing Arts on Feb. 24, 2019 in Beverly Hills, California. Getty Images/Dia Dipasupil

“Outlander” star Sam Heughan has started promoting the authentic Scottish products that he will be launching soon. The actor started a Scotland-based company, and his team is currently busy filming promotion videos for their products.

Heughan took to Instagram to share the first photoshoot of his new company, Great Glen. The actor was at a beautiful location in Scotland where they are currently filming promos for the company. In the video, Heughan said that he is “really excited” to share with his fans the products that he will be launching.

The Great Glen Company has been described as a platform to share authentic Scottish products, culture and heritage with the world. The company is still in the initial stages of launching the products, but Heughan’s fans can subscribe to the company’s newsletter on its website. Details of the products that will be launched through this company are yet to be revealed.

One of the products of Great Glen Company is a new brand of whiskey that Heughan has been working on personally. A previous post on the company’s Instagram page showed the actor sitting down to taste different flavors to choose the perfect one for his drink.

Heughan is currently busy filming the next season of “Outlander,” the popular time-travel TV series. Apart from his acting obligations and new company, Heughan also takes time out of his busy schedule to stay fit.

The actor has the My Peak Challenge health initiative, in which he has built a global community of people who want to get better every day with their stated goals like losing weight.

Heughan is personally a big believer in fitness. The actor was on the cover of Men’s Health magazine back in 2017, and the magazine shared a picture of the cover on Twitter recently.