Sony Corp said U.S. electronics sales are looking positive after the holiday season, and that it was optimistic about meeting its full-year target for PlayStation 3 video game console sales.

The comments from Sony executives come after the Japanese conglomerate said on Wednesday that flat-screen televisions, electronic readers and Blu-ray video players had helped its U.S. holiday season sales top expectations.

Demand going into January is looking positive, Stan Glasgow, president and chief operating officer of Sony Electronics, told a news briefing at the Consumer Electronics Show on Thursday. We think there is a chance of January, February and March being generally positive.

Sony executives said they are also optimistic about global sales, although they note that the year has just begun and the unemployment rate in the U.S. is still quite high.

Kaz Harai, chief executive of Sony Computer Entertainment Inc, added that the company was very optimistic about meeting its goal of shipping 13 million PlayStation 3 units by the end of its fiscal year in a few months.

Sony on Wednesday said it shipped more than 3.8 million PlayStation units worldwide during the holiday season, a 76 percent increase over the same period in the previous year.

(Reporting by Franklin Paul; Editing by Tiffany Wu, Phil Berlowitz)