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Apple fans are hoping that the next generation iPhone, dubbed iPhone 5, will be made public to the world today by Steve Jobs when the Apple Worldwide Developers Conference (WWDC) 2011, the five-day extravaganza for developers, kicks off but market watchers say it won't the released until September this year.

Shares of Apple Inc. were up 1 percent in the pre-market trading hours ahead of its much-anticipated annual Worldwide Developers Conference (WWDC).

Apple’s new web-hosted music service, which is expected to beat the market of Google Music and Amazon Cloud Player, may have to face tough competition.

Apple CEO Steve Jobs is expected to launch the iCloud, in San Francisco which could fundamentally change the way Apple fans listen to music, watch TV shows and download movies.

iPhone 5 will not be saying 'Hi' to the world at Apple Worldwide Developers Conference (WWDC) 2011 today but it may turn out to be Apple's best bet yet against Android range of smartphones, thanks to iCloud and iOS 5.

Apple had kept the market clueless by not revealing the details of ‘the upcoming cloud service offering’, since the announcement of unveiling Lion, iOS 5 and the iCloud.

Apple CEO Steve Jobs will be presenting iCloud and iOS 5 at Apple Worldwide Developers Conference (WWDC) today, triggering rumors whether the event will mark the grand comeback bid of the technology genius who has been on medical leave since January.

Amid plenty of build-up and anticipation, Apple is will kick off its developer conference today marking what is expected to usher in a new era of 'magic' for the company and for consumers.

At its annual Worldwide Developers Conference (WWDC), Apple will unveil its next generation software Lion, the eighth major release of Mac OS X

Technology giant Apple is expected to unveil iCloud, the company's upcoming cloud services offering, at its annual Worldwide Developers Conference (WWDC).

Online retailer Amazon.com started accepting preorders for Walter Isaacson’s authorized biography of Steve Jobs, 'iSteve: The Book of Jobs,' which is due to be released in March 2012.

Apple has hired Peter Hajas, the person behind Mobile Notifier, in what some observers believe is the potential beginning of an advanced notification system for the company's iOS based devices.

On Monday morning Apple is kicking off a developers conference, marking what is expected to usher in a new era of 'magic' for consumers and the company's bottom line.

The hype behind Windows 8 is that the Metro interface is a drastic change from applying the same user interface across devices. Furthermore, Microsoft isn't just trying to catch up to Apple's shadow.

The most happening applications for Android platform came free

A leak within iTunes suggests that automatic download and updates are scheduled for the upcoming iOS 5 according to a message announcement on the iTunes update page. The news come amidst the handful of rumors and expectations that is surrounding next week's WWDC presentation by CEO Steve Jobs on Apple's iOS 5 , Lion, and iCloud. Users have been suggesting that over the air updating is coming to iOS but the iTunes message is a close sign to confirming the new service.

With inked deals with the top four major music record labels and the launch of its anticipated iCloud service, Google and Amazon's cloud music services will be keeping Apple in close observation. Along with Apple's announcement of iOS5 and Lion, the platforms are lined up nicely to support iCloud in its quest to overpower the competition via photos, music, and video streaming.

All eyes are on Apple Worldwide Developer Conference (WWDC) in San Francisco on Monday and whether Steve Jobs will unveil Apple iPhone 5. The endearing Android line-up has already caused apprehension in the iOS camp. Here is a quick glance at what is cooking in the Android camp:

Microsoft continues to decline in the smartphone platform market in the U.S, while Google's Android is pulling away from the rest of the smartphone pack, according to new data from market research firm comScore.

Anticipation is running rampant for this Monday's WWDC in San Francisco, where Apple is expected to announce the next generation of its key software platforms.

With the recent publication by the World Health Organization listing hazardous phones due to radiation level emissions, consumers are now being more careful at selecting smartphones.