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Steve jobs took the stage yesterday to announce a number of new innovations Apple is bringing to the consumer, but one in particular -- the iCloud -- experts believe will put profits in the company's forecasts.

Technology giant Apple presented the latest version of Mac operating system OS X Lion at Worldwide Developers Conference (WWDC) 2011.

Apple launched its much-anticipated iCloud service, released iOS 5 and unveiled Lion, the eighth major release of Mac OS X, which is the technology giant's desktop and server operating system for Macintosh computers.

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Cyber attackers are targeting the hype over Apple's WWDC to launch new phishing scams announcing the iPhone 5G, sending e-mails claiming to be from Apple.

Apple CEO Steve Jobs, who is on a medical leave since January 2011, stole the limelight once again at the company's WWDC that kicked off on June 6 in San Francisco.

Apple Inc.'s (NASDAQ: AAPL) new iOS 5 messaging service, iMessage, is very negative for Research In Motion Ltd. (NASDAQ: RIMM) as it undermines BlackBerry Messenger, an analyst at Jefferies said.

Sony seems to be learning from Apple’s forte of touch based controls and super-cool devices. Sony’s PlayStation Vita, earlier code-named as Next Generation Portable (NGP), will have 5-inch OLED touch screen and front and rear touch pads, Sony announced at E3 conference on Monday.

Apple Inc. (AAPL) Chief Executive Officer Steve Jobs officially unveiled new cloud service iCloud, which stores music and other files online and keep devices synchronized wirelessly, at the 2011 Worldwide Developer Conference (WWDC) on Monday.

Shares of Apple Inc. (NASDAQ: AAPL) started declining Monday from 1 pm EDT, exactly the start time of its annual worldwide developers conference (WWDC). An appearance by Apple CEO Steve Jobs at WWDC and its announcement failed to boost the company's stock.

Amid much fanfare, technology giant Apple launched its latest version of mobile operating system iOS 5 and released a beta version to developers.

The top after-market NASDAQ Stock Market gainers are: Mitcham Industries, Perficient, Zion Oil & Gas, Immersion, and Expedia. The top after-market NASDAQ Stock Market losers are: Life Partners Holdings, G-III Apparel Group, BioMimetic Therapeutics, Velti, Glu Mobile, and Apple.

The Apple Worldwide Developers Conference (WWDC) is a conference held annually by Apple Inc. The conference is primarily used by Apple to showcase its new software and technologies for developers, as well as offering hands-on labs and feedback sessions.

At the 2011 WWDC held at San Francisco on Monday, Apple formally announced its official social-media association with Twitter, leaving behind Facebook, the biggest social networking site in the world.

Making the keynote address at the Apple Worldwide Developers Conference (WWDC) on Monday at the Moscone Center in San Francisco, CEO Steve Jobs said iOS 5 is a major release, and that it will have more than 200 new features. Apart from the yet to arrive iPhone 5, the all new iOS 5 will start being seen in devices like iPhone 3GS and 4, iPad and iPad 2, and iPod touch 3 and 4, from this fall. Some dashing features it will have are the new messaging service iMessage, integrated Twitter, PC-free us...

Analysts are impressed with Apple's iCloud; saying it could transform the entire computing industry.

Apple's iMessage may mean trouble for Blackberry, since it takes a lot of features from BBM.

At the WWDC Keynote, Steve Jobs made the long-awaited iCloud announcement. Despite all the speculations and rumors, iCloud is much more than a music streaming service, and can possibly threaten all the existing cloud services.

Steve Jobs takes the stage to present Apple's innovations: Lion, the new operating system, iPhone 5, and iCloud, the next step in digital media.

While many were looking for an iPhone 5, Apple came up with an iCloud instead.

While the Apple Worldwide Developers Conference which kicked off today in San Francisco is all about operating system innovations, there is a literary element to the proceedings as well.