MARKETING

Online advertising will continue to gain share at the expense of print-based media, Nomura said, starting coverage of Google Inc with its top rating.

Newspaper revenue from print ads is falling $7 for every $1 gain in digital advertising, the Pew Research Center said Monday.

Twitter users are about to become major marketing fodder, as two research companies get set to release information to clients who will pay for the privilege of mining the data.

LivingSocial, the second-largest daily deal company behind Groupon Inc , plans to launch its first credit card in coming months to help merchants attract repeat customers, Chief Financial Officer John Bax said on Thursday.

Leap Day is today, and to celebrate the day that comes every four years, businesses and restaurants are celebrating with deals. The next leap day isn’t going to be for another 1,461 days, so jump into stores today to take advantage of these great offers.

Starting today, companies can search tweets of any users back to January 2010. This will help them create better marketing plans, target influential users and predict monumental events. Twitter previously allowed companies to search up to 30 days of tweets. Regular users were only able to search through posts from the past seven days. That all changes today, as the UK-based company DataSift will begin offering a deep archive of Tweets made over the past year.

J.C. Penney Co Inc's February sales are down from last year, its chief executive said on Friday, as the retailer tries to get shoppers used to a new pricing strategy that does not include the discounts that hurt margins.

Forget Groupon, Scoutmob and Living Social. What if the goal was not to save your hard-earned money, but to save a hard-hit business? That’s the idea behind Cash Mobs, which organizes community spending sprees at local small establishments.

The Great Bend, Kan.-based company listed as much as $50 million in assets and debt in U.S. Bankruptcy Court, Southern District of New York.

The head of Avon Products Inc's Canadian unit will become president of the cosmetics company's China business next month as the company contends with sliding sales there and a probe into alleged bribery of officials in that country.

Telemarketers will have to get written consent before placing automated calls to consumers under new rules U.S. communications regulators voted to adopt on Wednesday.

The Associated Press, the world's oldest and largest news-gathering organization, is making good on its threat to sue content aggregation news services, alleging Tuesday that a paid-subscription company's repackaged content works on a parasitic business model. The 135-page suit against San Francisco-based company Meltwater News begins with a thudding blow: Meltwater has built its business on the willful exploitation and copying of AP's and other publishers' news articles ...

Avon Products Inc. (NYSE:AVP), the cosmetics maker, hired consultant McKinsey & Co. to cut costs in its American operations in the wake of a fourth quarter loss, Bloomberg reported.

Amazon.com Inc unit Quidsi may open more physical stores because sales sometimes benefit from hands-on interaction by customers, according to Vinit Bharara, co-founder and chief operating officer of Quidsi.

Avon Products Inc reported weaker-than-expected fourth-quarter results as sales slid in most markets, and executives raised the possibility of layoffs soon.

Avon Products Inc reported weaker-than-expected fourth-quarter results as sales slid in every market except Latin America and the company saw a sharp drop in the number of representatives essential to selling its cosmetics directly to consumers.

Avon Products Inc reported weaker-than-expected fourth-quarter results as sales slid in every market except Latin America and the company saw a 3 percent drop in the number of representatives who sell its cosmetics directly to consumers.

Retail sales rose less than expected in January as consumers cut back on car purchases and did less online shopping.

Retail sales rose less than expected in January as consumers cut back on car purchases and did less online shopping.

Avon Products Inc's reported weaker-than-expected fourth-quarter results as sales slid in every market except Latin America and the cosmetics direct seller lost sales representatives.

Cupid is not the only one who is busy shooting his arrows on Valentine Day's. Using social engineering methods such as stimulative and romantic, sweet title or catchy words, spammers are also targeting consumers who are trying to find a good gift online for his/her Valentine, warns global computer security firm Kaspersky lab