TIM COOK

Shares of Sprint Nextel, the No.3 wireless carrier continued their two-day plunge after Apple introduced a new version of iPhone4

Apple Inc is set to unveil the fifth iteration of the iPhone on Tuesday after a 15-month hiatus, hoping to fend off hard-charging Android rivals and safeguard its lead in the smartphone market.

Apple Inc took the wraps off a new iPhone on Tuesday, but may have left some fans wishing for more than an updated version of last year's smartphone.

Shares of BlackBerry developer Research in Motion fell to a new yearly low as Apple started to introduce its iPhone5. Apple CEO Tim Cook said 93 percent of the Fortune 500 are testing it.

iPhone 4S comes with Retina Display, faster processor and iOS 5. First images trickle out of press conference.

Rumors around the iPhone 5 have been overheated as Apple's Let's talk iPhone event kicked off at 1 p.m. (EDT) on Tuesday. All eyes are on whether Tim Cook will unveil the next-generation iPhone 5 and when its much-speculated release date is.

The day Apple maniacs have long awaited is finally here and IBTimes plans to offer the most comprehensive live coverage of Apple's Oct. 4 Let's Talk iPhone announcement event.

Anticipation of Apple's Tuesday unveiling of the iPhone 5 has reached fever pitch, with speculation on everything from form to features running rampant. Chinese state-run carrier China Unicom added to the frenzy this week at the Macworld Asia expo in Beijing by presenting a slideshow that included a segment documenting the evolution of the iPhone.

iPhone watchers cannot wait to attend the Let's talk iPhone event Apple has scheduled for Tuesday, Oct. 4, at its headquarters in Cupertino, Calif. Most tech sites believe that Apple’s new CEO Tim Cook will announce the release information of iPhone 5 at this event, although the press invite cryptically provides three simple words “Let’s talk iPhone”.

The most anticipated tech event of the year is just minutes away as Apple is expected to unveil its long awaited next generation of iPhone.

The new iPhone is about to be unveiled.

Apple's big day is finally here. On the day many expect Apple to launch the iPhone 5, Apple will also address iOS 5, iCloud, potential carrier partnerships, Facebook and Twitter integration

The day Apple fans have long awaited is finally here and IBTimes plans to offer the most comprehensive live coverage of the Let's Talk iPhone event.

Apple's Let's Talk iPhone event on Tuesday kicks off at 10 a.m. PDT (1 p.m. EDT) at the Apple Town Hall in its Cupertino, Calif., Headquarter, a far more personal setting than its annual WWDC held in San Francisco.

It's Apple's Let's Talk iPhone day and we expect an announcement of the new iPhone 5. There have been plenty of rumors about what will happen today and what the event is going to be like.

The highly anticipated Apple Let's talk iPhone event, the first non-WWDC iPhone event to be held by Apple, is hours away.

Apple's Let's Talk iPhone event has finally arrived, and we'll probably get the unveiling of the highly anticipated iPhone 5 from company CEO Tim Cook and team.

This will be the first time that Tim Cook, Apple's new CEO, will take center stage after Steve Jobs' resignation.

Many consumers can't wait for an upgrade, so the buildup has been tense.

The Apple Let's talk iPhone event is hours away and consumers are expecting the company to showcase its highly anticipated iPhone 5.

Tim Cook will speak from Cupertino, California.