Two days after its announcement, AT&T’s new streaming service DirecTV Now has officially launched on the App Store and Google Play Store as a free download. The service will allow customers to stream and subscribe to various channel bundles that range in price from $35 to $70, “with no commitments, no equipment, and no installers.”
Here are the different packages the company is offering:
Live a Little - $35 / month (60+ channels)
Just Right - $50 / month (80+ channels)
Go Big - $60 (100+ channels)
A seven-day free trial is available for customers to check out any of the packages, and a there’s a limited offer to knock down the price of the 100+ channel bundle to $35 to bring in new customers. Premium channels, like HBO and Cinemax, can be added to any bundle for $5 per channel.
AT&T is also offering a pretty solid giveaway, as well: if you prepay for three months of DirecTV Now, you’ll receive a free Apple TV set-top-box.
Like its competitors, DirecTV Now will allow customers to stream live programming on smartphones, tablets and PCS - no cable box necessary - and requires no contracts.
AT&T has signed agreements with most of the major networks except CBS and Showtime: negotiations with those companies remain ongoing, according to The Verge. DirecTV Now currently allows customers to watch up to two streams simultaneously. Unfortunately, the first iteration of DirecTV Now will not include cloud DVR functionality like PlayStation Vue - or even give you the option to pause what you’re watching - at launch. AT&T expects to add “full DVR” component to DirecTV Now sometime next year.