Google launched its highly anticipated Pixel smartphones Tuesday, replacing the Google Nexus devices as the company’s flagship phones.

The Pixel and Pixel XL come pre-installed with Android 7.1 – Nougat OS. Both devices sport an aluminum frame protected with Corning Gorilla Glass 4 and a Qualcomm Snapdragon 821 processor inside.

Here are 10 reasons to buy the Google Pixel smartphone:

1. Google Assistant

The Pixel smartphones come with the artificial intelligence-based Google Assistant. The multifunctional voice assistant replaces Google Now. You can ask it questions, set reminders, find photos, translate and keep a tab on your travel plans. It will continuously mold and enhance its capabilities according to users.

Google Assistant Google Assistant replaces Google Now. It is based on artificial intelligence and continuously evolves. Photo: Michael Short/Bloomberg via Getty Images

2. Camera

The Pixel smartphones come with a 12.3-megapixel rear camera. It has a f/2.0 aperture and large 1.55 μm pixels that let in more light, resulting in clear and bright photos.

The rear camera also supports 4K video recording and has built-in image stabilization. It has scored 89 on the DXOMark, which is the highest-ever for a smartphone.

Google Pixel Camera Google Pixel phones come with a 12.3-megapixel rear snapper with a top DXOMark score of 89. Photo: REUTERS/Beck Diefenbach

3. Unlimited full-resolution photo and video storage

One of the problems faced by most smartphone users is the lack of storage. Google has solved this by providing Pixel owners unlimited cloud storage for full-resolution photos and videos, including 4K.

Google Pixel Unlimited Storage Google Pixel offers unlimited storage for photos and videos, including 4K. Photo: REUTERS/Beck Diefenbach

4. Snapdragon 821 processor

The Google Pixel phones are the first flagship smartphones to come with a Qualcomm Snapdragon 821 processor. It boots and loads apps 10 percent faster than the Snapdragon 820.

Qualcomm Snapdragon 821 processor Qualcomm Snapdragon 821 processor boots and loads apps faster than Snapdragon 820. Photo: Patrick T. Fallon/Bloomberg via Getty Images

5. Android 7.1 Nougat OS 

Pixel phones are the first to offer Android 7.1 right out of the box. It is a major update to Android 7.0. The OS is equipped with a new launcher and firmware.

The Pixel launcher will pull out critical information from your email for quick access. It will also be compatible with the newly launched Daydream View VR. It is also integrated with Google's Allo messaging app.

6. 24/7 Live Support

Pixel owners will enjoy live 24/7 support in the form of call/chat from Google. Users can share their screens with a support executive in real time. To access it, you need to open the Settings app on your device and click on the support tab.

Google 24x7 support Google offers 24/7 support for Pixel smartphones. Photo: REUTERS/Beck Diefenbach

7. Rapid charging

The Pixel smartphones are equipped with a USB Type-C port that supports Quick Charge 3.0 fast charging. It provides 7 hours of battery life on 15 minutes of charging.

Quick Charge A company in Israel shows off a charger that charges phones in a few seconds. Photo: REUTERS/Finbarr O'Reilly

8. Google Duo

Google’s new video calling app is built right into Pixel smartphones. With its Knock Knock feature, users can see a preview of the caller before they pick up the call.

Google Duo Pixel phones come with the built-in Google Duo messaging app. Photo: REUTERS/Stephen Lam

9. Live cases

Google has introduced live cases for Pixel phones. Users can design their own cases or get readymade ones from Google Artworks, which include illustrations by artists such as FAILE and Justin Maller, and snaps taken by Canadian astronaut Chris Hadfield. The NFC-enabled cases cost $35 apiece. You can also feature a favorite location and see your current location.

The live cases also offer a customizable one-touch button that can show places of interest around you, open the phone’s camera or launch your favorite app.

Google Live Covers Unlike the covers in this photo, Google Live Covers change wallpapers according to your convenience. Photo: Balint Porneczi/Bloomberg via Getty Images

10. Pixel Imprint

The Nexus imprint has been renamed the Pixel imprint. It features a fingerprint sensor that unlocks the phone quickly. It offers quick access to apps, texts and emails. A new feature called Moves offers notifications right from the fingerprint sensor.

Pixel imprint Google Pixel phones are equipped with a multifunctional fingerprint scanner called the Pixel imprint. Photo: REUTERS/Beck Diefenbach