Lamborghini unveiled its first sports utility vehicle in almost 20 years at the Beijing Auto Show Monday. The impressive model, which appeared on the trade show floor with a Chinese Red paint job, wed Lamborghini's carefully cultivated style with the trappings of an SUV.
The car is expected to be available for consumers in three to four years. Check out a slideshow of pictures of the new Lamborghini SUV here.
Although Lamborghini has done well selling its newer models under the ownership of parent company Volkswagen, the profits the luxury car company seeks remain elusive. Conversely, Porsche, another luxury sports car manufacturer, is thriving, thanks largely to the success of its Cayenne SUV, which has led other automakers to follow suit (e.g., BMW has continued to add to its range of sports utility vehicles).
Lambroghini executives say they have yet to secure approval to build the car, but given how high demand for these models has become in China as well as in the Middle East, it is likely only a matter of time.
Specs and Price:
Likely a bid to cash in on the growing global market for high-end luxury SUVs, especially in China, the Lamborghini SUV Urus sports a turbo-charged 600-horsepower version of the 10-cylinder Gallardo engine and costs around $200,000. The vehicle's release date is expected to be some time in 2015, when the luxury car company will begin manufacturing 3,000 of them a year.
The Beijing auto show also featured new models from a number of other high-end car manufacturers. Nissan unveiled a new Global Sedan, called the Sylphy in China. Jaguar has already confirmed that the new C-X16 concept will soon go into production as the new F-Type.
Audi revealed what it called a technology study. The new vehicle has a shiny grille and 21-inch wheels. Under its hood the new Audi boasts a turbo-four cylinder engine, an electric motor with total system output of more than 300 horsepower, and a bigger, liquid-cooled lithium-ion engine.
What's In A Name?
Leading up to Lamborghini's big reveal, rumors regarding the possibility of a Lamborghini SUV suggested the new luxury vehicle would be called the Deimos. Now that we know the new SUV is called the Urus, it is believed the Deimos may turn out to be the name for a coming replacement of the Gallardo.
The name Urus comes from an extinct breed of giant cow that lived in Europe and was called the aurochs. These fabled creatures were mentioned by Julius Caesar in the chronicles of the Gallic Wars. Later, in the Middle Ages, the hunting of the aurochs was restricted to the noble class. The last known aurochs died in 1627 in the Jaktorow forest in Poland. These giant cows were known to be aggressive, but were also likely domesticated into breeding cattle.