Price drops helped the Xbox One become Black Friday’s best-selling video game console, taking 53 percent of the day’s sales. The PlayStation 4 (PS4) lagged behind with 31 percent of sales, according to analysts.
The Xbox One was sold at retailers like Wal-Mart Stores, Inc. bundled with two games for $329. A popular PS4 bundle included the device and Bungie Studios’ “Destiny” for $399. The Xbox One outsold the PS4 at both Walmart and Target, the nation’s two largest electronics retailers, according to a report from market analyst company InfoScout.
Microsoft Corp. also scored a win with its Xbox 360 console, which captured nine percent of Black Friday sales. Nintendo’s Wii U took six percent, and the PS3 came it last with one percent of sales. Infoscout says its numbers come from more than 180,000 receipts at major retailers.
The Xbox One has trailed the PS4 in overall sales since both launched in 2013, but a temporary $50 price drop which made Microsoft’s latest cheaper than the PS4, helped nudge sales in its favor. EA CFO Black Jorgensen said last month that the Xbox One was “catching up quickly” to the PS4 in terms of overall sales.
“Pricing actions that are taking place, particularly within this Christmas season, driven by Microsoft around reductions plus a lot of bundled software, I think will continue to help pull the consumer into the new consoles,” Jorgensen said.
“Madden NFL ‘15” was the most popular game title, edging out “Call of Duty: Advanced Warfare,” InfoScout reported Sunday.