Nintendo’s Wii U hit stores a few days ago, and Nintendo of America President Reggie Fils-Aime has confirmed that stores will be stocking more units just in time for Black Friday sales.
“We’ll have more available on Black Friday in retail locations,” Fils-Aime said to CNBC on Wednesday, just two days before the country’s biggest shopping day of the year arrives.
Despite previous speculation about how avid gamers would receive the Wii U, Nintendo’s new console appears to be off to a strong start.
“Demand has been phenomenal,” Scott Moffitt, executive vice president of marketing at Nintendo of America, told Forbes earlier this week, although he did not disclose any specific sales figures.
“We want consumers to know upon launch they can go into their stores, and there will be new quantities available there to go in and buy,” he said of the company’s tactic with the Wii U’s launch in the U.S.
In fact, demand for the console was so high, that retailers stopped accepting preorders before its official launch once their stock was accounted for.
It is unclear whether or not the Black Friday units will be fresh consoles supplied by Nintendo, or if they were reserved by retailers for the post-Thanksgiving shopping holiday.
Although the Wii U appears to be a hot item this holiday season, the console did experience a shaky launch for some players. The console required a hefty firmware update to make the Wii U backward compatible with previous Wii titles. The process took up to an hour for some players, and also left a few gamers with completely bricked consoles.
It was also recently announced that advertised features that were expected to come with the console and its GamePad at launch, such as the Nintendo TVii service, won’t be available until December.
“In the days and weeks ahead, the other three video services will be up and running,” Fils-Aime said in an interview with MTV Multiplayer. “We’ve said that Nintendo TVii is coming in December, and so it truly is a living, breathing system that will bring more and more elements to bear over the days, weeks, months and years ahead.”
Despite these hardware bugs and service delays, releasing the Wii U in late November proved to be a strategic move for holiday sales. The next-generation console sold out in less than a day following its release date, and as the Nintendo of America president said, there are more on the way for Black Friday.
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