TikTok logo
A TikTok logo is pictured. AFP / Lionel BONAVENTURE

KEY POINTS

  • TikTok has become a household name worldwide
  • Behind TikTok is the company ByteDance, and behind ByteDance is Zhang Yiming
  • He stepped down as the chief executive of the company in May 2021

From humble beginnings to an app that has become a household name worldwide, this is the story of TikTok, which rose to fame and amassed a billion users across the globe. At present, it is impossible to go through a day without seeing or hearing about a TikTok video. Consumers have spent hours scrolling their FYP – For You Page – thanks to its algorithm that keeps them engaged with the right content.

Behind TikTok is the company ByteDance, and behind ByteDance is one Zhang Yiming. Though he stepped down as the chief executive in May 2021, his name is still synonymous with the company. Get to know Zhang Yiming with these 15 facts:

1. Zhang Yiming was born in 1983 in Fujian, China. The only son of civil servants, he grew up in the southeastern city of Longyan.

Zhang Yiming, founder and global CEO of ByteDance, poses in Palo Alto, California
Reuters

2. He started off studying microelectronics but eventually switched to software engineering at Nankai University in Tianjian.

Bytedance founder Zhang Yiming is the latest Chinese tech entrepreneur to step aside well before their prime
Bytedance founder Zhang Yiming is the latest Chinese tech entrepreneur to step aside well before their prime AFP / GREG BAKER

3. Zhang married his college sweetheart, but apparently, he became too busy that they did not have a wedding ceremony, photoshoot or even a honeymoon.

At just 38 Zhang Yiming has found that having a seat at the top table of China's rambunctious tech scene carries a heavy political and managerial price
At just 38 Zhang Yiming has found that having a seat at the top table of China's rambunctious tech scene carries a heavy political and managerial price AFP / STR

4. From his first job, he learned sales skills and the value of pursuing excellence. He started as an engineer and managed up to 50 people in his second year.

TikTok, whose parent company ByteDance is Chinese, is under pressure on both sides of the Atlantic
AFP

"At that time, I was responsible for the technology, but when the product had problems, and I would actively participate in the discussion of [the] product plan," Zhang said. "A lot of people say this is not what I should be doing. But I want to say: your sense of responsibility and your desire to do things well, will drive you to do more things and to gain experience."

5. He started his first business in 2009 – a property search site called 99fang.com. After three years, he quit the business.

6. He founded the Chinese tech giant ByteDance in 2012, best known as the mother company of the widely popular app TikTok, with more than 1 billion users worldwide. Zhang Yiming owns 24% of ByteDance.

TikTok has a new top executive who will maintain his job at Chinese parent firm ByteDance
TikTok has a new top executive who will maintain his job at Chinese parent firm ByteDance AFP / LOIC VENANCE

7. From a company Zhang started in a four-bedroom apartment in Beijing, ByteDance now has stakes in other industries, including health, news, education and video gaming.

China-based ByteDance, the parent company of video sharing app TikTok, is the world's most valuable privately funded "unicorn," with some $140 billion, according to research firm CB Insights
China-based ByteDance, the parent company of video sharing app TikTok, is the world's most valuable privately funded "unicorn," with some $140 billion, according to research firm CB Insights AFP / GREG BAKER

ByteDance is worth $250 billion, making it the most valuable privately held company worldwide.

He launched the news-aggregation app Toutiao months after forming ByteDance. ByteDance also bought one of China's biggest private hospital chains in August. It also released FlipChat to rival WeChat, as well as a video-messaging app called Duoshan in 2019. Other companies under ByteDance include the short-form and long-form video app Xigua Video, the regional social media platform Helo, the digital collaboration suite Lark and the intelligent platform service provider BytePlus.

8. Zhang made it to the 2013 Forbes China 30 Under 30 List at the age of 29.

9. TikTok was launched in the Chinese market as the app "Douyin" in 2016. Its popularity in its home market was mirrored by its popularity internationally after launching in 2017. In China, many still refer to TikTok as Douyin.

Tik Tok logos are seen on smartphones in front of displayed ByteDance logo in this illustration
Reuters

10. Zhang Yiming's net worth is $49.5 billion.

11. As a leader, he is willing to pay an unlimited salary for unlimited talent.

"Our philosophy is to pay the top of the market to get the best," he told the Sydney Morning Herald. "The company that wants to achieve the most, you need the best talent."

12. He also worked at Microsoft – for half a year.

13. TikTok was the most downloaded app in 2020 and 2021.

Zhang Yiming has come under pressure to convince the world that TikTok will not hand data over to China
Zhang Yiming has come under pressure to convince the world that TikTok will not hand data over to China AFP / Lionel BONAVENTURE

14. In 2017, he acquired News Republic, a global media news aggregator. ByteDance already had a news focus by then, but Zhang said the company had no journalists or staff.

15. TikTok senior employees are required to make their own TikToks if they don't want to do push-ups. This applies to Zhang as well.

Illustration shows TikTok app logo
Reuters

"For a very long time, I was merely watching TikTok videos without making any of them myself, because it's a product mainly for young people," he said. "But later on, we made it compulsory for all management team members to make their own TikTok videos, and they must win a certain number of 'likes.' Otherwise, they have to do push-ups. It was a big step for me."